Primetime Fee Structure

A Year In The Life Of A Primetime Client

Our performance based approach to generating media awareness enables us to be successful for a variety of industries.

In the summaries below you'll see where we have succeeded in generating stories, how often they appeared, their size, and the average price our clients paid per story over the course of a one year campaign.

Client: Marketer And Developer Of Communications Software
Contract: January 15, 1999 - March 01, 1999

DATE

MEDIA

SIZE

Jan. 15, 1999

Jan. 17, 1999

Jan. 18, 1999

Jan. 14, 1999

Jan. 20, 1999

Jan. 14, 1999

Jan. 18, 1999

Jan. 15, 1999

Jan. 26, 1999

Jan. 02, 1999

Feb. 24, 1999

Mar. 01, 1999

Rueters

New York Times

Los Angeles Times

San Francisco Examiner

KRON-TV San Francisco

ZD-TV

AdWeek

CNBC

Bloomberg TV

Seattle Times

Silicon Valley Business

Chicago Tribune

Industry Week

850 words

207 words

197 words

350 words

2:00

1:12

113 words

:32

:42

147 words

1:12

162 words

112 words

TOTAL SPENT	$90,289
AVERAGE PRICE PER EXPOSURE	$ 6,945

Client: Developer Of Highway Safety Barriers
Contract: March 26, 1998 - December 10, 1998

DATE

MEDIA

SIZE

May 26, 1998

Jul. 10, 1998

Jul. 31, 1998

Aug. 7 1998

Aug. 7, 1998

Aug. 13, 1998

Aug. 19, 1998

Aug. 28, 1998

Aug. 30, 1998

Sept. 3, 1998

Sept. 14, 1998

Oct. 02, 1998

Nov. 14, 1998

Dec. 10, 1998

CNN-Financial Network

Sacramento Bee

Kiplinger's Personal Finance

VOVR-TV Sacramento

KXTV-TV Sacramento

Investor's Business Daily

CNBC "Todays Business"

Bloomberg Forum

Discovery News

NBC Nightly News

Bloomberg Foum

Crain's Chicago Business

CNN

Washington Post

Popular Science

6:00

720 words

147 words

1:26

2:04

808 words

5:45

6:30

1:32

:46

309 words

328 words

2:25

1950 words

226

TOTAL SPENT	$137,025
AVERAGE PRICE PER EXPOSURE	$ 9,135

Client: Software Developer
Contract: November 7, 1996 - November 7, 1997

DATE	MEDIA	SIZE
February 3, 1997 February 9, 1997 March 5, 1997 April 6, 1997 April 9, 1997 April 21, 1997 April 23, 1997 April 23, 1997 May 1, 1997 May 12, 1997 June 3, 1997 June 5, 1997 June 18, 1997 August 6, 1997 August 11, 1997 November 4, 1997	Industry Week NBC Nightly News S.F. Chronicle NBC Nightly News London Daily Telegraph Reuters Wire Wall Street Journal Cavuto Business Report INC. CNBC Squawk Box CNBC Powerlunch CNNfn Fortune Der Spiegel Business Week CNBC Powerlunch	73 words :24 1,072 words :13 309 words 257 words 214 words 3:23 204 words 5:40 3:47 4:35 68 words 904 words 431 words 4:00

TOTAL SPENT	$165,394
AVERAGE PRICE PER EXPOSURE	$10,337

Client: Mutual Fund Company
Contract: April 1, 1996 - January 1, 1997

DATE	MEDIA	SIZE
May 13, 1996 May 17, 1996 June 16, 1996 July 7, 1996 July 15, 1996 July 17, 1996 August 26, 1996 Sept. 11, 1996 October 6, 1996 October 16, 1996 Nov. 11, 1996 December 8, 1996 January 1, 1997	S.F. Chronicle KCBS Radio-San Fran NY Times NY Times Barron's Investor's Bus. Daily S.F. Chronicle Fortune L.A. Times KGO-TV San Fran Associated Press Wire S.F. Chronicle Mutual Funds Magazine	437 words 4:00 98 words 63 words 628 words 714 words 409 words 1,350 words 151 words 1:35 746 words 163 words 1,133 words

TOTAL SPENT	$108,748
AVERAGE PRICE PER EXPOSURE	$8,365

Client: Developer Of Industrial Software
Contract: May 23, 1995 - May 22, 1996

DATE	MEDIA	SIZE
May 23, 1995 June 5, 1995 June 19, 1995 July 21, 1995 Sept. 4, 1995 Sept. 12, 1995 Dec. 26, 1995 April 22, 1996 April 22, 1996 May 22, 1996	Investors Bus. Daily Information Week Industry Week Wall Street Journal Industry Week Financial World USA Today Aviation Week Information Week Investors Bus. Daily	257 words 308 words 101 words 872 words 140 words 1,642 words 280 words 1,000 words 333 words 564 words

TOTAL SPENT	$98,730
AVERAGE PRICE PER EXPOSURE	$ 9,873

Client Services: 30 Hamilton Lane, Mill Valley, CA 94941
Phone: 415.332.0000